The St. George’s cross has become a symbol of far-right hate in the UK. Funny that, when St. George was born in Syria, to Greek and Syria-Palaestinian parents.
As a St. George’s Day PR stunt, we helped anti-hate crime charity TellMAMA take back the flag from racists and encouraged the nation to fly it for diversity.
We account-managed, co-produced, directed and PR-ed this mofo.
With a £0 budget, the stunt got over £780,000 in earned media. Here are some of the clippings.