Made By Dyslexia wanted to change perceptions of dyslexia from negative to positive. So we opened a Dyslexic Sperm Bank, fulfilling George and his fathers’ lifelong dream.
Richard Branson opened it and the campaign was picked up by BBC News, BBC Radio 4, the Independent, Mashable, Huffington Post, Fast Company and many more. Someone got so carried away with the whole thing they tattooed the charity's logo on their arm. Nutter.